Gate.io celebrates its 12th anniversary, with a brand renewal and upgrade, opening the door to an encryption future.

The globally leading cryptocurrency trading platform Gate.io celebrates an important milestone in its 12th anniversary and officially announces a brand refresh, introducing a new Chinese name - "大门". With the anniversary theme of "Twelve Years Together, Opening the Gate, Renewing Progress", Gate.io reflects on its growth and breakthroughs over the past twelve years, and with a brand new image, it opens the future to bring a more open, diverse, and innovative crypto ecosystem to global users.

Twelve years of innovation and progress have forged a leading position globally.

Since its establishment in 2013, Gate.io has always focused on the innovation and development of blockchain technology, and is committed to providing safe, stable and diversified digital asset trading services. Today, Gate.io has grown into the world's leading trading platform with 22 million users, ranking among the top three in the world in terms of trading volume and liquidity, and ranking second in the world in 24-hour spot trading volume. The platform supports spot trading, futures contracts, leveraged trading and wealth management products of more than 3,800 cryptocurrencies, providing global users with a wealth of investment options. Its platform token, GateToken (GT), has continued to play a central role since the launch of the GateChain mainnet in 2019, and so far, the GT price has reached a maximum of $25.960, and the total circulating market value has exceeded $2.94 billion, jumping into the top 40 in the world.

In this process, Gate.io establishes a complete crypto-financial ecosystem and promotes the transparency of the industry. As the first mainstream exchange to commit to 100% reserves, Gate.io collaborates with the American auditing firm Armanino LLP to periodically disclose asset reserve situations using the open-source Merkle Tree solution. As of January 17, 2025, Gate.io's total reserve value has exceeded $10 billion, ranking fourth globally, with a total reserve rate of 128.58%, leading the industry average and ensuring the verifiability and security of user assets.

leads cross-border cooperation and empowers future industry growth.

In addition, Gate.io actively carry out cross-border cooperation to continuously enhance the influence of the industry around the world. In 2024, Gate.io announced a partnership with Inter Milan Football Club, opening a new chapter in the convergence of cryptocurrencies and traditional sports. Gate.io Became the official armband sponsor of Inter Milan's jersey, and its brand image was frequently featured at the San Siro Stadium, Serie A and the Champions League, and narrowed the distance with fans around the world through VIP viewing and joint activities, so as to jointly build a global fan community and explore more possibilities of digital assets and sports.

In the first quarter of 2025, Gate.io announced that it has officially become the official sponsor of Oracle Red Bull Racing in Formula 1, becoming the team's exclusive crypto exchange partner. The eight-time World Drivers' Champion, Formula 1 Red Bull Racing's global reputation for excellence on the track, and Gate.io's shared commitment to excellence in the digital economy, is an important sign of the partnership between the two industry giants. Through its partnership with Formula 1 Red Bull Racing, Gate.io is bringing digital finance, Web3 and blockchain solutions to a wider audience and accelerating the adoption of blockchain technology around the world.

Brand upgrade, moving forward with a fresh look

Over the past 12 years, Gate.io has witnessed the vigorous development of the cryptocurrency industry and has continuously broken through itself amid market changes, growing from an initial Bitcoin trading platform to today's full-chain ecological enabler. On the occasion of its twelfth anniversary, Gate.io officially adopts a new Chinese name "大门", symbolizing openness, fairness, and innovation, representing the intersection of trust and technology. This name carries forward Gate.io's original intention to connect the global cryptocurrency world and also reflects the brand's outlook for the future – to drive industry development through technology and to open broader cryptocurrency gateways for global users.

This brand upgrade is not only a renewal of the visual image but also an upgrade of the strategic direction—from a single trading platform to a more open, interconnected, and integrated Web3 era. Guided by the new brand vision, Gate.io will further optimize user experience, promote innovation in products and technology, provide users with a smarter, more efficient, and secure trading experience, and actively expand the decentralized ecosystem, allowing more people to enter the Web3 world without barriers.

Celebrating twelve years together, the Dubai grand event is coming.

To celebrate this important milestone, Gate.io will host a series of events in Dubai from April 29 to 30, inviting global users and industry partners to join the celebrations. At that time, Gate.io will hold its 12th anniversary celebration, with thousands of top investors, blockchain entrepreneurs, project parties, and industry leaders from around the world expected to attend and celebrate this anniversary event with Gate.io. Additionally, Gate.io will also plan the SPORT3 DUBAI 2025 sports friendship match, creating a relaxed and interactive platform for industry practitioners to promote more cross-border cooperation and in-depth exchanges.

Twelve years is an accumulation of trust, a testament to growth, and a new starting point. Twelve years ago, Gate.io opened the exploration journey of global cryptocurrency trading with the "Gateway to Security." Twelve years later, Gate.io has not only witnessed the development of the industry but has also become a driving force in advancing the blockchain ecosystem. Now, standing at a critical juncture of a brand upgrade, Gate.io will continue to be user-centric, constantly exploring and breaking through, to open the gateway to the future of cryptocurrency for global users with more forward-looking technology, a more open ecosystem, and more secure services, and to work together to create a thriving development of the crypto world.

Disclaimer: This content does not constitute any offer, solicitation, or recommendation. Please note that the value of virtual assets may depreciate in whole or in part and is subject to significant volatility. You should always seek independent professional advice before making any investment decisions. Please note that Gate.io is not licensed or regulated by the Virtual Assets Regulatory Authority (VARA) and therefore may not engage in activities related to virtual assets within or from Dubai. The products and/or services mentioned in this article are only available for use by individuals outside of Dubai. Please note that Gate.io may restrict or prohibit the use of all or part of its services from restricted areas. For more information, please read the User Agreement at: https://www.gate.io/en/user-agreement.