On-chain MEME Token Launch Platform Analysis

The on-chain MEME Token launch platform is a decentralized platform built on the blockchain, aimed at simplifying the creation process of MEME Tokens. It provides tools for token creation, presale management, and liquidity provision on decentralized exchanges, ensuring transparency and accessibility for users.

Functionality of the platform

The structural advantages of the launch platform are highly compatible with the characteristics of the MEME Token. In particular, their ability to quickly establish and mobilize communities complements the typical high community dependence of MEME projects. Therefore, launch platforms focused on MEME have gained greater appeal than other types of Token issuance platforms.

MEME Launch Platform Development Record

The emergence and maturity of the MEME launch platform

The emergence of on-chain MEME launch platforms has reshaped the early token distribution model, enabling the rapid and permissionless creation of MEME tokens. Unlike traditional platforms that focus on initial decentralized offerings, these launch platforms prioritize speed, simplicity, and viral dissemination over due diligence or investor protection.

Since mid-2024, a certain platform has gained significant attention, although other competitive alternatives occupy only a small market share. The platform's MEME Token issuance surged, reaching an unprecedented peak by the end of 2024, and remained active into early 2025.

The rise of new competitors in the MEME launch platform

By late April 2025, the competitive landscape of the on-chain MEME launch platform began to change. Some newcomers quickly gained attention. These platforms collectively ate into the market share of previously dominant platforms.

According to the data, the market share of a leading platform fell to a historic low of 56% on May 12, 2025. Its Token graduation rate dropped to only 0.82%, far below that of emerging competitors. The graduation rates of other emerging platforms are significantly higher, at 4.41% and 1.45%, respectively.

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MEME Token promotes May on-chain activity rebound

According to data, the total market capitalization of MEME Tokens has increased by 47% in the past 30 days, with trading volume surging by 160%. The growing activity on the MEME launch platform has sparked speculative sentiment and driven up retail user participation. As of May 20, 2025, on-chain trading volume has increased by 17.3% compared to the beginning of this month, with the MEME sector being considered the main contributor to this growth.

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Top Projects

Pump.fun

Pump.fun has established itself as the largest MEME launch platform on a certain public chain, fully utilizing the low fees and fast transaction speeds of this public chain. Since its launch, the platform has facilitated the creation of over 8 million Tokens in just 13 months.

As a leading platform in the field, Pump.fun has pioneered an integrated mechanism that combines token issuance with automatic liquidity migration to decentralized exchanges. Pump.fun lowers the barrier to creating MEME tokens through a no-code interface tailored for non-technical users. With the simplified user interface, users can deploy new tokens by simply uploading a name, symbol, and image.

Mechanism:

On Pump.fun, the token launch process is fully automated. The platform uses a supply-demand driven joint curve pricing model and excludes a pre-sale phase, effectively reducing early arbitrage risks.

In its early stages, Pump.fun collaborated with a certain DEX. Once the market value of the Token reaches $69,000, the Token will automatically be listed on that DEX and an initial liquidity of $12,000 will be injected. The corresponding LP tokens will then be permanently destroyed to ensure fairness and irreversibility. Developers will also receive a reward of 0.5 SOL upon graduation.

This mechanism significantly lowers the threshold for issuing MEME tokens and facilitates the rapid rise of Pump.fun during the MEME cycle.

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Pump.fun and a certain DEX partnership has broken down:

The migration of transactions based on joint curves to the liquidity pool of this DEX highlights Pump.fun's early dependence on this DEX. Although this model initially appeared mutually beneficial, this dynamic has significantly changed with the rise of Pumpswap and a certain platform.

On March 21, Pump.fun announced the launch of its native AMM DEX, PumpSwap. After this update, the liquidity of tokens graduated from the Pump.fun platform will no longer be routed to the previously partnered DEX, but will be redirected to PumpSwap.

In response, the DEX officially launched its Token Launch Platform on April 16. This marks the beginning of direct competition between Pump.fun and the DEX.

LaunchLab

LaunchLab adopts a mechanism similar to Pump.fun, utilizing an automated joint curve model for Token issuance and pricing. As a Token launch platform, its core issuance process does not introduce fundamentally new features.

Its main competitive advantage lies in its modular architecture, which supports seamless third-party integration and highly customizable issuance configurations, providing flexibility for developers seeking customized Token issuance solutions.

Mechanism:

1. Third-party integration: The core advantage of LaunchLabs lies in its architecture that supports third-party integration. According to its web interface, LaunchLab has integrated with over 10 third-party platforms. A major example is the MEME launch platform created by a certain community, which is built on LaunchLab's infrastructure.

2. Highly customizable: In addition, LaunchLab has further improved its launch framework by offering two different modes:

   • JustSendIt mode: Designed for standardization and rapid issuance, this mode allows users to launch tokens with minimal configuration, catering to casual or first-time creators.

   • LaunchLab mode: Supports customizable parameters, including total token supply, the proportion of tokens allocated to the joint curve, and token lock settings. It is worth noting that in LaunchLab mode, developers are entitled to 10% of LP trading fees upon token graduation, providing stronger incentives for creating high-quality projects.

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A certain third-party integration platform:

According to the data, the platform facilitates the creation of over 12,000 Tokens every day, with a total issued amount exceeding 80,000. At its peak, the platform accounted for 29% of the daily market share.

LaunchLab vs. Pump.fun:

LaunchLab has not introduced any fundamentally new mechanisms and only has a slight advantage in the fee structure. However, on May 12, Pump.fun announced that it would share 50% of its revenue with Token creators, effectively offsetting LaunchLab's fee advantage. This strategic move has allowed Pump.fun's market share to rebound to over 80%, marking a significant reversal in the competitive landscape.

LaunchLab has adopted an aggressive strategy to promote third-party platforms in order to jointly undermine the market position of Pump.fun. Although this approach has put some revenue pressure on Pump.fun, due to a lack of meaningful product innovation, LaunchLab is unlikely to challenge Pump.fun's dominance in the short term.

Believe

Believe, originally named Clout, is a SocialFi platform developed by Ben Pasternak, focusing on celebrity token issuance. The project was announced on April 27, 2025. Upon release, it garnered significant attention, with the official account of a certain public chain, the co-founder of that public chain, and the co-founder of a certain DEX all retweeting it. Since its launch, the Believe platform has facilitated the issuance of over 24,000 tokens, with a daily issuance peak close to 5,000 and a maximum market share reaching 13.6%.

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Mechanism:

The token launch of Believe adopts a socially-driven issuance model. Through its "X Trigger" mechanism, users only need to post tweets with specific tags on social platforms and specify the token name to deploy the token on-chain. The entire process is automatically executed through backend services.

The platform adopts a dynamic joint curve model, with initially high transaction fees aimed at preventing bots from sniping. As trading volume increases, fees gradually decrease and stabilize at 2%. This mechanism fosters fair market participation and mitigates early manipulation.

Once the Token's market value exceeds $100,000, it will be automatically listed on a certain trading platform. Developers are incentivized by sharing 1% of the total trading fees (2%).

MakeNow.Meme: The decline of the first X Trigger MEME launch platform:

As many launch platforms replicating the Pump.fun model emerge, Believe stands out due to its introduction of a more innovative launch mechanism. However, it is worth noting that Believe is not the first platform to adopt a social media-based token launch model. This honor belongs to MakeNow.Meme, which briefly gained popularity in 2024 and pioneered this approach.

MakeNow is a project that allows users to launch tokens through tweets on social media. It adopts a dynamic joint curve and zero-cost creation, offering a novel and accessible model. However, despite early attention, the project rapidly declined within a week. The main reasons for its fleeting success can be summarized in two points:

• Lack of anti-sniping mechanism: The platform has not implemented effective anti-bot sniping measures. The delay before the contract address is released allows insiders to purchase low-cost Tokens in advance, resulting in an unfair advantage.

• Lack of ecosystem and community support: MakeNow lacks a dedicated user community or broader ecosystem support.

Believe has gained market recognition by addressing the core flaws of its predecessor. It is built on the foundation of early SocialFi platforms and benefits from the ecosystem support of a certain public chain and a certain DEX. Furthermore, the use of its dynamic joint curve helps mitigate bot sniping activities during the early stages of Token trading, enhancing fairness and issuance integrity.

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Boop.Fun

Boop.Fun is a MEME Token launch platform developed by a co-founder of a certain DEX.

Mechanism:

Boop.Fun integrates the core mechanisms of Pump.fun and Believe, providing two issuance methods: creating tokens directly through the platform, or triggering on-chain deployment by posting tweets with specific tags on social media.

The platform's native Token $BOOP is the foundation of its incentive system. Creators of active Tokens receive daily $BOOP airdrops, while holders receive rewards proportionate to their Token holdings, encouraging long-term participation. In addition, users who stake $BOOP can participate in daily airdrops and share 60% of the platform's SOL transaction fee revenue, thus establishing a multi-tiered reward structure.

Reputation pressure:

Recently, the founder of Boop.Fun claimed to have served as the Chief Risk Officer of a certain trading platform. However, the CEO of that trading platform publicly refuted the existence of such a position and suggested that the founder was dismissed due to allegations of insider trading. Although the matter has not been resolved, the controversy has had a significant impact on the platform: daily active users have decreased by 56%, and the Token issuance has sharply dropped from 10,877 to 1,072------a decrease of 90%. As a result, market performance has become unstable, and community trust in Boop.Fun has significantly diminished.

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Which is better?

Although Pump.fun remains the leader in the MEME launch platform space, Believe has a relatively competitive advantage among new entrants.

• Pump.fun: The profit-sharing mechanism introduced by Pump.fun partially offsets the costs associated with token issuance and migration. Additionally, this mechanism provides creators with stronger incentives to launch and maintain higher quality tokens.

• LaunchL