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PSG launches PSG World in collaboration with RTB Digital of Web3
Paris Saint-Germain (PSG) has just partnered with the Web3 company RTB Digital to launch a digital platform for fans called PSG World. This platform was announced before the UEFA Champions League final, where PSG won 5-0 against Internazionale.
PSG World is designed to enhance connections with global fans, allowing them to share thoughts before and after matches, co-create content, access exclusive media, and build an international community.
According to Pär Helgosson, Head of PSG Labs, this platform helps PSG own better audience data, creating a direct interaction channel with fans. RTB Digital provides SaaS technology for PSG World, supporting community features and global connectivity.
PSG emphasizes its great influence in the world, with a lineup of stars from many countries, attracting hundreds of millions of fans.